Plain text emailsBranded campaigns with real CTA buttonsHosts drifting awayDay 60 & Day 90 check-in workflowsUneven listing photosA consistent, natural architectural look
- Host applies
- GoHighLevel tags & pipeline
- Lifecycle email
- Boost Your Listing
- More bookings
Background
Aloca is an Australian marketplace for photoshoot and film locations, listing homes, studios, villas, cabins and architecturally significant properties across multiple states.
The challenge
A marketplace lives or dies on two things: how good the listings look, and whether hosts stay engaged after they join. Listing copy and imagery were uneven, and host communication was plain-text email with no lifecycle behind it.
What I built
GoHighLevel & lifecycle workflows
- Contact and opportunity workflows managed in GoHighLevel
- Day 60 and Day 90 Seasonal Check-In workflows for hosts
- Conditional logic based on booking activity and account status
- Tags, segmentation and regional workflows, including Queensland-based flows
- Unsubscribe and communication-preference processes improved
Email marketing
The campaign set: Monthly Host Statistics, host newsletters, Boost Your Listing, Seasonal Check-Ins, Application Received / Update / Approved, Booking Confirmed, and membership emails.
- Templates rebuilt on Aloca branding — orange and white, updated logos, Lato type, a proper footer
- Text links turned into clear CTA buttons
- Host testimonials and property imagery added
- Bi-monthly Boost Your Listing campaigns built from real-time availability by region — Sunshine Coast, Gold Coast, Brisbane, Northern Sydney and more
- Availability-based urgency messaging
Listings & copywriting
Photoshoot and film-location listings created, reviewed and published across multiple Australian states — images, pricing, availability, property information, Instagram promotion and booking readiness.
Copy written or refined for locations including Toorak Arthouse, Cudan Studio, 70s Designer Loft, Mariners Rest, The Hamilton View, Margaret River Karri Cabin, Coastal Calm, Villa Alcyone, Terra Cotta Villa, Atlace Haus, Bermuda House, Concrete Rad Pad, Hepburn Estate, Cirque and The Florida House GC — written around architecture, natural light, materials, and what a crew can actually shoot there.
Architectural photo editing
A bright, clean, natural look — not heavily processed real-estate imagery.
- Exposure, white balance, highlight and shadow correction
- Perspective correction and straightened vertical and horizontal lines
- Natural colour, subtle clarity, noise reduction, realistic materials and finishes
- Consistent image sets per listing
- Instagram-ready 4:5 at 1080 × 1350, plus square, portrait and landscape variants
Social, community & database
- Instagram and Facebook content, captions and promotional posts; TikTok reposting
- Instagram welcome messages, DMs, story and post engagement, and inbound partner enquiries
- Hundreds of social accounts reviewed for relevant engagement
- Help Centre articles created, formatted, updated and cleaned up
- Creative and host databases maintained; formulas traced, repaired and extended across thousands of rows
Results
One house style — Listings, email and social that read as a single brand instead of a folder of uploads.