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Case study · Funnels, CRM & marketing automation

241 Digital & automation builds — funnels, pipelines, nurture

Lead handling that doesn’t depend on anyone remembering — routed, tagged and followed up automatically.

Industry
Digital marketing
Platforms
GoHighLevel, Make, Zapier, n8n
Role
Funnels, CRM & automation
Experience
3+ years in GoHighLevel
Services
Funnels · Pipelines · Nurture · Integrations
Status
Project-based
  • Copy-paste lead handlingRouted, tagged, followed up automatically
  • Disconnected toolsOne flow across forms, CRM and sheets
  1. Form or ad lead
  2. Webhook / Make / Zapier
  3. CRM pipeline
  4. Nurture sequence
  5. Booked call

Background

Funnel, CRM and automation builds for 241 Digital and other client accounts, centred on GoHighLevel and the tools around it.

The challenge

Lead handling that depends on someone remembering leaks. Forms, ad platforms, CRMs and spreadsheets sat in separate places, and follow-up happened by copy and paste.

What I built

What I built for 241 Digital

  • Sales funnels and improved customer journeys
  • Automated marketing workflows and lead-nurturing sequences
  • CRM pipelines and automated email campaigns
  • Marketing platforms connected through automation tools
  • Support for lead-generation campaigns

GoHighLevel, in depth

More than three years hands-on across client accounts:

  • Pipelines, opportunities and contact management
  • Email and SMS workflows, tags and custom fields
  • Funnels, forms and appointment-related automations
  • Trigger logic and conditional workflows

Automation across tools

Integrations built with Make, Zapier, n8n, Pabbly, GoHighLevel, Google Sheets, webhooks, APIs and AI-assisted workflows.

  • Lead routing and CRM updates
  • Form processing and appointment workflows
  • Reporting and spreadsheet automation
  • Email and SMS sequences
  • Recurring internal processes

Results

Runs without me — Workflows that keep firing whether or not anyone is at a desk.

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